If you have not heard already, MDC Partners Agency Crispin Porter & Bogusky is lending a hand to the Carrot industry to launch a $25 million campaign to position baby carrots in “sleek, junk food packaging” in order to boost sales and interests in healthy snacking in the U.S.

Though fighting the obesity epidemic that is plaguing the United States’ youth is a genuine enough underlying goal in this whole effort, I’m not sure it’s taking the most direct route. I mean come on, what about the fact that carrots are also an excellent source of beta-carotene, the key ingredient not only in it’s nutritional value and orange color, but also one of the substances most easily converted to vitamin A, raising the effectiveness of the light-sensitive area of the retina and improving eye sight….Zzzzzzz

Here, a recent TV spot was released by the Agency that depicts a gorgeous female model, cradling the beta-carotene filled sticks making them sexy, futuristic and attractive. Let us know how you’re feeling about the carrot ads, because I for one am very intrigued. If CP+B pulls this one off they’ll have conquered the same challenge Goodby, Silverstein & Partners did with their “Got Milk” campaign.

As a follow up to our respect for Old Spice’s most recent campaign featuring Isaiah Mustafa, we’ve taken interest in (along with everyone else in the industry) where Weiden and Kennedy’s creative design forces will take the brand next. Problem is, after watching this 30 second spot featuring Baltimore Ravens’ Linebacker Ray Lewis, the only feeling you’re left with is the residual sensation from scratching one’s head. Of course it’s not made to replicate the initial Isaiah Old Spice spots but has Weiden and Kennedy “jumped the shark” with this concept? Our personal suggestion… don’t fix it if it ain’t broke! They had some mileage left on the Mustafa treads. What do you think?

On August 16, 1960, years before man had walked on the moon, Colonel Joseph Kittinger of the United States Air Force ventured higher into the atmosphere and saw the world like no human had ever before. When the Gondola (carried by a helium balloon named Excelsior) arrived at 102,800 feet Joe did something simply astonishing that day, he jumped. Plummeting for 4 minutes and 36 seconds and reaching speeds up to 614 miles per hour he fell back to earth before opening his parachute at 18,000 feet. His leap awarded him numerous (and still unbroken) United States Air Force Records, including highest ascent in a balloon, highest parachute jump and the fastest speed by a human through the atmosphere.

Fast forward some 50 years later and leave it to Red Bull to re-open the history books in search of some legendary record just waiting to break it. With the help of Joseph Kittinger, Red Bull and Felix Baumgartner have been preparing for the last 3 years to eclipse the record Joe set 50 years ago. Red Bull’s creative design strategists make the extra effort to revive the wonder and awe of man’s first fascination with space, of free fall and of the unknown by bringing Joe Kittinger on board. It appears to me that this is an attempt to re-brand Joe’s legendary leap with extreme authenticity. What are your thoughts?

Fresh off a Grand Prix win in Film from Cannes this past week for the Old Spice spot we posted on back in March, the creative design firm at Weiden and Kennedy released a follow up online this morning. Back as “The Man Your Man Could Smell Like,” former pro football player Isaiah Mustafa returns to “Question” women about the way their men look and smell. Although more CGI driven then the initial spot, the writers at Weiden and Kennedy’s Portland office keep the dialogue as entertaining as ever. Regardless of what the critics say, this new commercial screams “Awesomeness,” and has definitely convinced me to switch from my regular body wash to Old Spice brand. I mean, what do you have to lose besides a woman who may want her man to smell like the man her man could smell like, right?