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The making of Old Spice’s commercial: The Man Your Man Could Smell Like



By Les Kollegian

When I visited the approximate 480 employee staff of Weiden & Kennedy in Portland Oregon last year, I was beyond amazed and in awe of my surroundings there. I mean… they have stadium seating for their meetings. Really?!?! I have 11 people in my small Web design firm. All I could do was think of what their monthly overhead is and I needed aspirin before I left the building.

This Super Bowl commercial written by two talented dudes over there deserves a hand shake and maybe a golf clap. This video below shows the making (it’s 20 min…but totally worth it if you’re into this stuff) and the Director and Actor just did an amazing job. What’s real and what’s CGI? I never would have guessed. See below.

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This entry was posted on Monday, March 8th, 2010 at 5:30 pm and is filed under Advertising Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “The making of Old Spice’s commercial: The Man Your Man Could Smell Like”

  1. Les Kollegian Says:
    March 8th, 2010 at 6:31 pm

    The making of Old Spice’s commercial: The Man Your Man Could Smell Like http://bit.ly/aM9Ev9

  2. Meredith Pond Says:
    March 11th, 2010 at 10:25 am

    RT @jtcg: The making of Old Spice’s commercial: The Man Your Man Could Smell Like http://bit.ly/aM9Ev9

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.