A determined man sets up an elaborate ruse in a bar to get a woman that he would not normally be able to get if it weren’t for this unforeseen, end-of-the-world circumstance they conveniently find themselves in.
French Advertising and Web Design AgencyCLM BBDO Paris recently created this spot for Pepsi. I guess this guy took it literally when girls turned him down in the past by saying, “maybe if you were the last man on earth…”
The fragrance of hops and the lightness of froth, for the first time in a gloss. On Valentine’s Day – the gift for her that makes you happy too.
Advertising AgencyJWT nailed this concept – “Shining lips, golden highlights and an irresistible taste. For a long-lasting effect- repeat application.
“In this advertising campaign, JWT uses the simple yet comical differences between men and women as the foundation concept for Heineken’s creative advertising. Another good example of this would be their “Walk-in Fridge” spot they made about a year ago, also included below.
Bottomline – according to Heineken, men and women have completely different priorities, and at their most basic of levels, they want different things – a walk-in fridge of Heineken instead of a walk-in closet, and a lip gloss (for their gf) that tastes like Heineken instead of a lip gloss like Pink Whisper or Midnight Mocha Boom…
We often try to explain to clients the importance of creating interactive advertising campaigns that will be “viral” so they can get the benefit of potentially thousands of users spreading the word of their products and services. Many times, great campaigns can be done quite cost effectively and with low budgets. The example below (while obviously having a decent production budget thanks to the addition of actress Jaime Presley) is not only funny, but super effective. Axe, a subrand of Unilever, always follows through with their core purpose in advertising. Simply put, they make guys think they are gonna get girls by purchasing their product. Anyway, congrats to them for another great ad campaign. Enjoy.
Depending on where you live, yesterday’s Superbowl was more about watching an exciting football game and some great commercials than it was about the Colts vs. the Saints. Nobody in San Diego has really cared for a couple of weeks, although I must say – happy to see ex-Charger Drew Breeze get his first Superbowl.
While there were many memorable, funny and entertaining commercials from yesterday, my favorite was the one with the Green Police, and the Audi A3 TDI clean diesel.Audi recently received Green Car Journals 2010 Green Car of the Year, which provided the creative foundation for their million-dollar-plus Superbowl commercial.
The Audi commercial was clever and sharp on many different levels, and ultimately it probably provoked more than laughs because it dared to satirize what is typically a taboo subject: the environmental movement.
Most would say that is sensitive and unfamiliar ground for an automaker to tread, but Audi – and its advertising agency, Venables Bell & Partners – pulled it off in a skillful and light-hearted manner. Their creative agency convinced them to spend all or most of their Super Bowl budget on an ad campaign that would spoof the same environmental ideas that many Americans are beginning to deal with today: the paper-or-plastic grocery-store guilt and even whether we should be allowed to choose the temperature of our own hot tubs. I would definitely get in trouble for that last one…
Anyway, what was your favorite commercial? And why? Let us know…
