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AXE with a great viral video…

by Les Kollegian

We often try to explain to clients the importance of creating interactive advertising campaigns that will be “viral” so they can get the benefit of potentially thousands of users spreading the word of their products and services. Many times, great campaigns can be done quite cost effectively and with low budgets. The example below (while obviously having a decent production budget thanks to the addition of actress Jaime Presley) is not only funny, but super effective. Axe, a subrand of Unilever, always follows through with their core purpose in advertising. Simply put, they make guys think they are gonna get girls by purchasing their product. Anyway, congrats to them for another great ad campaign. Enjoy.

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This entry was posted on Tuesday, February 9th, 2010 at 8:40 pm and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “AXE with a great viral video…”

Les Kollegian Says:
February 9th, 2010 at 9:41 pm
AXE with a great viral video…this one's a classic! http://bit.ly/bA4cJI
Gabriel Topete Says:
February 9th, 2010 at 11:58 pm
RT @jtcg: AXE with a great viral video…this one's a classic! http://bit.ly/bA4cJI

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.