by Jonathan Marshall

Today the JTCG Blog features Manoj Jasra, current director of Internet Marketing Strategies at Shaw Communications Inc. Jasra discusses the importance of incorporating Google analytics into not only your search engine marketing campaign, but your entire website development strategy from the start. It’s VERY important to understand the correct way to use the statistics from your analytics reports to make decisions about your website. In today’s heavy digital lifestyle, these decisions will have a direct impact on your business. Check out what this seasoned SEO Professional has to say in the video below.

by Jonathan Marshall

Today the JTCG Blog features a hilarious video from the ONION, America’s Finest News Source (for fake news) even though it seems pretty realistic sometimes – especially this video. It sadly wouldn’t surprise me to see people walking around with these ridiculous bags on their faces one day… But I digress. Enjoy the video!

New Wearable Feedbags Let Americans Eat More, Move Less

Fast Food giant Yum Brands unveiled a product innovation this week that may change the way Americans eat! Finally! Drumroll please….. The Fast Food Feedbag! The innovative design of the feedbag meal does away with the hassles of chewing and stopping to breathe while eating!!

Executives of the company consistently heard comments from customers like, “I really love your food, but I wish it wasn’t so much work to have to eat it.” “Sometimes I don’t feel like moving my arms, so this way you can just have it on your face, close to your mouth, so you don’t have to pick anything up.”

Yum Brands is marketing the bag as a solution for multitasking business professionals as well as busy, fat and generally lazy Americans…

Since you definitely can’t read the small font at the bottom of this first ad, it says, “To get the message out about a McDonald’s free coffee promotion, a common street light was transformed into a giant carafe pouring a cup of coffee.”

The second one is a little more self-explanatory, but it might take a second to register… These bus stop windows are full of coffee beans…

In the world of Creative… there has been mixed feedback on this advertising agency, campaign and I’m kind of on the fence. While it certainly is eye catching, I wonder if clients with smaller budgets than McDonalds would pay for this type of creative? Usually, if they do, they have a progressive approach to grass roots marketing and see the potential value through increased product/brand recognition.

Companies like McDonald’s that purchase these campaigns obviously realize the strength of their brand recognition and hope to take a little chunk of business away from their competition (i.e., Starbucks) by getting people in the door to try their coffee. It’s a tough battle.

We’ll give them an A+ for the message though. If giving away coffee doesn’t get people in the door… what will? After all, “FREE COFFEE UNTIL MAY 3rd AT McDONALDS.” sells itself.

What do you think?