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Dear Destiny, My Deepest Apologies

by Jonathan Marshall

I have been meaning to write about Axe and their hilarious TV spots for a while, but after seeing this commercial that suggests that Axe is so effective that it defies Destiny…. it became my immediate priority.

Ponce, Buenos Aires, (the creative agency responsible for this spot) has been producing quality ads time after time, and their strategy while not complicated- is dead on. FYI to anyone else who is creating an advertising campaign aimed at men, ages 14-24: Want to get young men to buy your product? Make it look like they’ll get laid every time they use it, and you’ll be golden. Men are so simple… BOOM! Marketing professional or not… can’t argue with that rational…

Keep it coming Axe, we like what we see…

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Tags: Creative Agency

This entry was posted on Monday, November 23rd, 2009 at 6:43 pm and is filed under Advertising Campaign, Just For Fun. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Dear Destiny, My Deepest Apologies”

Jonathan MarshallLis Says:
November 23rd, 2009 at 7:57 pm
RT @jtcg http://bit.ly/6JEq0J Dear Destiny, My Deepest Apologies
Les Kollegian Says:
November 23rd, 2009 at 7:57 pm
http://www.jacobtyler.com/creative-blog/2009/11/23/dear-destiny-my-deepest-apologies/ Dear Destiny, My Deepest Apologies…
S Wood Mentoring Says:
November 24th, 2009 at 2:08 am
San Diego Creative Agency, San Diego Marketing Firm, San Diego …: Make it look like they'll get laid ever.. http://bit.ly/6AwzMe
jay singer Says:
November 24th, 2009 at 2:40 am
San Diego Creative Agency, San Diego Marketing Firm, San Diego …: Make it look like they'll get laid ever.. http://bit.ly/5BNBOC

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