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The Client/Agency Relationship Explained…



by Jonathan Marshall

Even in today’s fast-paced and always-changing world of advertising, marketing and web design, there is still an old-fashioned and sometimes equally frustrating concept that will never vanish – people communicating with people.

The client/agency relationship is a constant back-and-forth struggle that requires equal effort from both sides. There are many issues that surface in the client/agency relationship. Many advertising agencies don’t trust their clients and vice versa. Agencies (and their creatives) are always angling for ways to do high-visibility, self-serving, award-winning work to get the attention of the ad industry. Clients always try to get the most out of their agency for as little money as possible.

This funny video is clearly an exaggerated version of the day-to-day client/agency relationship and is meant to entertain. Jacob Tyler loves and appreciates all of our clients and in no way would ever have a conversation (with or about them) that even closely resembles this skit or sense of humor. That being said – don’t piss us off, or we won’t want to drink with you anymore.

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3 Responses to “The Client/Agency Relationship Explained…”

  1. Jonathan MarshallLis Says:

    RT @jtcg http://bit.ly/2canrM Haha perfect

  2. Frank Skirianos Says:

    RT @jtcg http://bit.ly/2canrM Way too funny! Glad I don’t fall into that client category…

  3. Les Kollegian Says:

    RT @jtcg http://bit.ly/2canrM Copy and Paste, New Email, Add 20 Contacts, Send.

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.