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MeatCards: Beef Jerky + Laser Beam + Contact Info = Business Cards…



by Jonathan Marshall

Meat card

While vegetarian business professionals are just plain annoyed by this- it adds a whole new dimension to future business lunches. I am going to have to agree with Jason Kincaid of TechCrunch when he wonders why on earth people even bother with trying to innovate in the business of business cards. I mean- is this a clever idea? Yes. But that’s kind of where it stops – who wants a smelly, hot and sticky piece of beef jerky with faded contact information on it rotting in their pocket all day? Not to mention, the creators are going to laser-in a “Do Not Eat” disclaimer on future cards…. Now I definitely don’t get it.

Regardless, it made me do a triple take when I saw the pictures and read the article, so props to MeatCards for grabbing my attention and I will be interested to see what kind of advertising campaign they decide to go with if these cards become a big hit. Check out what Jason Kincaid has to say about MeatCards, the business card industry and our more conservative business card options in his blog below.

I’ve made no secret about my disdain for business cards. In an age where we can swap photographs and movies in a matter of seconds wirelessly, why are we still fumbling with clumsy pieces of paper that are both easy to lose and environmentally unfriendly? Today, it looks like I might be eating my words (or, as the case may be, yours).

Enter MeatCards. Two weeks ago a number of blogs caught wind of this bizarre and potentially amazing creation, bringing meat and lasers together to create the most protein-rich business cards ever. Some thought it was a hoax. But it’s very real.

I reached out to the guys behind MeatCards, and as luck would have it they were preparing for their first run of prototype cards (styled after the design from American Psycho, of course). So I sent in my information, and they printed out the prototype seen above. In the interest of preserving a shred of privacy, I’m blurred out a few digits from my phone number, Email, and our mailing address. But most of the text, like my name and the TechCrunch information in the upper right hand corner, hasn’t been touched. Obviously the laser etching isn’t quite perfect, but it mostly gets the job done. More samples below.

I haven’t received my MeatCards yet, and thus have been unable to taste the goods for myself. But I have been assured that they should in theory be edible, albeit with a strange laser-burnt aftertaste. That said, the guys behind MeatCards seem to be interested in finding a way to mark the cards with “Do Not Eat” to make it clear that they don’t want you to eat them – it just opens them up to too many possible legal problems and regulations. But they can’t stop you from doing it.

Meat card

So when can you order one for yourself? The product is still in the testing stages, but according to its homepage they should be going on sale some time soon. Make sure to check out this awesome Flickr set to see how it’s done.

And for a more conventional business card, check out the cards Google is currently giving away. Check out Jason’s article and more information from TechCrunch.

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.