Trader Vic's
OVERVIEW
The successful 60-year-old brand and inventor of the Mai Tai was preparing to launch a new restaurant in Las Vegas.CHALLENGE
Knowing that their current brand perception could not compete in the invigorated Vegas marketplace, Trader Vic’s came to JTCG to re-brand and re-vitalize their image.SOLUTION
JTCG implemented grass roots marketing campaigns, a variety of print collateral including indoor and outdoor signage, magazine ads, food and drink menus, taxi signage and promotional items, and two interactive Web sites to create viral market appeal. JTCG was also engaged to name the Trader Vic’s circular casino bar dubbed ‘HALO’. JTCG was the recipient of a Golld Addy and Platinum Creativity Award for their work associated with the brand.
PROJECT SPECS
- Client:
Trader Vics - Services:
Menu Design
Magazine Advertising & Collateral
Web Design
Interactive Eblasts and Invites
