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Spa Velia

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Spa Velia

CLIENT: Spa Velia

PROJECT: Branding & Identity



When entrepreneurs Dana Stallings, Jody Rogers, and Chris Guimond decided to establish
their own spa business, they turned to Jacob Tyler to help build their brand and identity.

The principal challenge for our team was to distinguish the new spa from the competition
located in San Diego's downtown area. The branding and identity centered on the image of
a quiet, serene, and relaxing retreat in the heart of San Diego's business district. The
materials also needed to capture the spa's old world ambiance. Spa Velia's identity,
collateral, and website have incorporated the same design elements and consistent messages
throughout, all working to cleanly communicate the spa's luxurious atmosphere.

Today, Spa Velia has been named "Best Day Spa of 2007" by Citysearch, and it has exceeded
sales projections since opening. The website has also won the W3 Award presented by the
International Academy of Visual Arts.

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Jacob Tyler Creative Group is a tightly knit group of talented experienced marketing, media, and software development professionals. We are a full-service, boutique design firm specializing in printed collateral, Web design and Web development, product design, and online marketing. At the heart of the Jacob Tyler team is the simple belief that results speak for themselves. Beauty and style can and should be elements of any marketing campaign, but regardless of how trendy or sophisticated an ad or a datasheet may be, what counts is whether or not you get the new sales leads as a result. Our team prides itself in finding the best approach for your campaign-one that creates an eye-catching product, that fits your budget, and meets your marketing goals. Our ultimate goal is to work with you and your company not once, but again and again, learn from each campaign and continue to apply the tried-and-true principles of marketing to your next effort.