CLIENT: Scantron Corporation
PROJECT: Brand Update
Jacob Tyler began working with Scantron at a time when their marketing and collateral
materials were dated, uninspiring, and no longer represented the strength of the company.
They needed a fresh look and feel that would appeal to their clients and serve as an
effective marketing tool for multiple sectors.
Our team took this challenge head on, incorporating the company's logo and color
palette, while introducing contemporary design elements. We designed sharp and
professional layouts, graphics, and typography that would remain effective for
several years to come. Additionally, we sought to create impactful collateral and
marketing materials that reflected Scantron's key strengths in the industry and
reinforced the company's image in the market.
Scantron received excellent feedback both internally and externally, and the new
materials gave the company an edge over competitors who lacked dynamic collateral
and promotional materials.